Why The Volkswagen Phaeton Failed In The United States


The term Volkswagen means “people’s car” in German. In the United States the car company is known for selling stylish, well-engineered cars that are still relatively affordable like the Volkswagen Golf, Passat, and Tiguan. But there was at least one time Volkswagen tried to elbow its way into the luxury car market. The Volkswagen Phaeton was introduced in 2002 and it quickly failed, especially in the United States.

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Why The Volkswagen Phaeton Failed In The United States



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