SP: Digital Advertising Continues To Take A Toll On U.S. Newspaper, Printing…

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April 28, 2011 – Historically, U.S. newspaper companies have derived significant proportions of their revenue from print advertising. And print ads account for the bulk of directory companies’ revenue. Printing companies’ volumes are affected by swings in ad demand for ad-driven publishing. The migration to digital advertising has proven difficult for many of these issuers, making it tougher for them to survive and compete. In this CreditMatters TV segment, Standard & Poor’s Director Hal Diamond, Associate Director Tulip Lim, and Associate Chris Valentine discuss how these companies are attempting to align their businesses to compete more effectively and the potential effects that digital advertising, and other factors, could have on ratings.

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