Prime Day 2 deals: Shop 350+ of the best deals on Apple devices, 4K TVs, robot vacuums, and more


UPDATE: 2:39 PM ET | July 12, 2023

For Day 2, we’ve refreshed our list of Prime Day deals, including a bunch of new discounts on non-Fire TVs. The following models are all sitting at record-low prices right now:

We all know someone who refers to their entire birth month as their birthday. That’s kind of how Amazon treats Prime Day.

After teasing deals since mid-June, the retail giant officially kicked off its annual flagship sale on Tuesday, July 11 at 3 a.m. ET. The event will run through Wednesday, July 12 at 11:59 p.m. PT, with new offers arriving every 30 minutes during certain periods of its 48-hour slot. (It’s really more like Prime Days.)

We’re monitoring the sale closely and keeping a curated list of the very best Amazon Prime Day deals below. Most of them are exclusive to Prime members(opens in a new tab), so be sure to sign in or up(opens in a new tab) before you start shopping.

If you’re looking to compare prices at competing sales from Walmart, Best Buy, and Target, we’re tracking those, too.

Note: All newly added deals are marked with a , while deals with a 🔥 have dropped to an all-time low price. Amazon’s exclusive invite-only deals are marked with a 📨. Deals with a strikeout were either sold out or expired at the time of writing.

Prime Day Amazon device deals

Why we like it

Amazon’s new Fire Max 11 tablet is our latest Mashable’s Choice Award winner: “[It] has a large, 11-inch display and is blazing fast, making it a good alternative to pricier tablets for streaming and games,” contributor SaVanna Shoemaker writes in her 4.6/5 review. The 64GB base configuration is on sale for $149.99 this Prime Day (or 35% off), which is its first-ever discount.

More Prime Day Amazon device deals

Echo devices

Fire tablets

Blink cameras and doorbells


eero WiFi systems

Fire TV sticks

Smart devices

Amazon subscriptions

Prime Day Apple deals

Why we like it

Another Mashable’s Choice Award-winner, this 256GB, M1-powered Apple MacBook Air from 2020 has been hovering around $799 for months now. It just hit a new record-low price of $749.99, which is a 25% savings and a stellar price for a lightweight, entry-level MacBook.

More Prime Day Apple deals


iPads and accessories


Beats headphones and earbuds

Apple Watches

Prime Day vacuum deals

Why we like it

Roborock just released their new S8 Series robot vacuums in spring 2023, so we’re psyched to see them on sale already. Compared to one of our previous-favorite hybrids, the S7, the S8 introduces AI-powered obstacle avoidance, amped suction power, and dual roller brushes underneath. Roborock says that those last two improvements lead to a 30% increase in hair pickup. The “plus” version also includes a self-empty dock that holds at least two months’ worth of debris before you have to empty it.

More Prime Day vacuum deals

Robot vacuums

Cordless and upright vacuums

Prime Day TV deals

Why we like it

You can’t not take advantage of Amazon’s flagship 4K TV being under $100 — that’s an unbelievably rare price for a 43-inch 4K model from any brand. (If you’re one of the lucky Amazon Prime members who has this invite-only deal unlocked, you’ll make it work.) The Omni is the smoothest way to experience Amazon’s crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.

More Prime Day TV deals

Prime Day headphone and earbud deals

Why we like it

We know, we know, another invite-only deal — but Amazon made them extra exclusive for a reason. At $89.95, these JBL headphones are $10 cheaper than they’ve ever been, making them by far some of the cheapest headphones that offer up to 50 hours (!!!) of battery life.

Note: AirPods, Beats, and Echo Buds deals are listed in the Apple and Amazon device sections above.

More Prime Day deals on headphones and earbuds



Prime Day gaming deals

Why we like it

The sequel to 2017’s Breath of the Wild is a jaw-dropping open-world sandbox featuring four (sometimes hilarious) new abilities, new enemies, and new worlds above and below Hyrule. No spoilers, but it’s probably going to sweep everyone’s 2023 Game of the Year lists — and $51.99 is its lowest price yet.

More Prime Day gaming deals

Video games


Gaming monitors

Gaming peripherals

Prime Day pet deals

Why we like it

This app-controlled water fountain by PETLIBRO (the brand behind one of our favorite automatic feeders) can track when, how often, and how much your cat drinks to clue you into their health. It works in two modes — continuous flow or intermittent — in case they’re picky about that stuff. Amazon’s $63.99 Prime Day price is its best deal to date.

More Prime Day pet deals

Automatic feeders and water fountains

GPS and health trackers

Grooming tools and accessories

Self-cleaning litter boxes

Pet DNA tests

Dog toys

Dog beds

Prime Day kitchen deals

Why we like it

Another of Amazon’s seriously impressive invite-only deals, the internet’s favorite sparkling water maker can add some fizz to the flavor of your choice and save a few bottles or cans along the way. SodaStream’s spring 2023 release, the E-Terra, rocks a new interface with three settings of electronic carbonation control and lights up when bubbling.

More Prime Day kitchen deals

Air fryers and multicookers

Coffee makers and espresso machines


Countertop appliances

Other kitchen essentials

Prime Day fitness deals

Why we like it

If you’re building a home gym, getting a set of adjustable dumbells is a no-brainer. It’s basically like having an entire free-weight rack, but without any of the clutter. The Bowflex SelectTech 552 adjustable dumbbells tend to sell out pretty often, so snagging them on sale isn’t a deal you should skip.

More Prime Day fitness deals

Fitness trackers


Stationary bikes


Prime Day outdoor deals

Why we like it

One of our favorite fire pits, the stainless steel Solo Stove Bonfire 2.0 burns ultra-hot and clean to the point of near-smokelessness. It also comes with a removable ash pan for easy cleanup. It actually retails(opens in a new tab) for $399.99 — not $299.99, as Amazon advertises — so its Prime Day deal of $229.99 is even better than it appears; you’ll save 43%.

More Prime Day outdoor deals

Camping gear

Portable cooking

Sporting equipment

Prime Day luggage deals

Why we like it

You shouldn’t have a hard time distinguishing your suitcase from other luggage on the carousel with this subtly-cosmic piece. The iridescent gray version of American Tourister’s largest Moonlight hardside spinner is 28 inches tall and expandable to maximize packing space. Amazon’s deal beats one on the brand’s own website(opens in a new tab).

More Prime Day luggage deals


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