Portuguese Flannel is one of menswear’s best-kept secrets, and also a bit of a misnomer: the indie shirting imprint really is based in Portugal, but its remit encompasses a whole lot more than flannel. Sure, the blanket-soft fabric remains a house specialty, but these days, you’re just as likely to encounter one of its nubby jacquard camp shirts as you are its brushed plaid button-ups. Which brings us to the point of the blog you’re reading (skimming?) right this very second: for a couple of seasons now, the decades-old family business—still based in the achingly picturesque city of Guimarães—has been busy cooking up some of the raddest summer shirts on the market, at prices that belie the quality involved.
Hold up, big dog, you’re probably thinking to yourself. If Portuguese Flannel is such a big secret, how do YOU know about it? For one, it’s kind of my job. For another, in a highly official poll of my colleagues’ favorite summer shirts, the brand came up…frequently. Like, oddly frequently. So now we’re blowing the lid off the operation, in classic GQ Recommends fashion. All we ask in return for our fearless journalistic service is that you pay the good vibes forward—if you rock with one of the shirts below, pass the link on to a less dialed-in homie, too. It’s like Juvenal always wondered: quis gatekeep ipsos gatekeepers?
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