Nike Unveils Four “Dia de Muertos”


Unveiling a variety of four silhouettes, informed by traditional decorations and offerings associated with the Day of The Dead, Nike commemorates the annual Mexican holiday and departure of spirits with a vibrant “Dia de Muertos” sneaker pack.

The collection which features four Air Max 90 sneakers, covered in various textures that resemble “papel picado” or “perforated paper”, include a selection of bold tri-tone yellow, magenta and white colorways with the word “Familia” emblazoned on either toe box or heel. Other varieties include a predominantly white pair of kicks, featuring orange and yellow tracing, alongside a black tongue and cracked leather texture for a subdued aesthetic.

Paying tribute to the shape and hues of the Marigold, a Mexican flower that is often associated with the Day of The Dead festivities, each pair is adorned by an unique and on-theme Nike “Swoosh” logo. Set to launch globally on 15th October, the “Dia de Muertos” sneaker pack will be available through the official Nike SNKRS website.

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