Cyber Monday deals: What’s different in 2020?


The line between Black Friday and Cyber Monday is now blurrier than ever.

This year, thanks in large part to coronavirus safety concerns, shoppers say they’re a lot less likely to visit brick-and-mortar stores than in years past. According to a Deloitte survey of U.S. shoppers, released Monday, only 41% say they’ll be visiting a physical store on Black Friday 2020. That’s down from 61% last year.

Interest in online shopping, meanwhile, has predictably ticked up.

As a result, Cyber Monday, formerly a one-day sales event aimed at professionals trapped at their desk at work, is now bigger than ever. It’s morphed into Cyber Week — and beyond. Here’s what to expect if you’re planning to shop online this year.

Shoppers line up outside a Walmart Superstore in Toronto on November 21, 2020.

Rick Madonik/Toronto Star via Getty Images

There’s no reason to wait … or rush

This year, the Black Friday/Cyber Monday shopping season has started earlier than in previous years. Electronics retailer Best Buy kicked off its holiday deals on Monday, November 22, while Walmart began offering Black Friday deals online starting November 4 to reduce in-store crowds. Online giant Amazon started even sooner, recasting its delayed October 2020 Prime Day sale as a way for shoppers to “get a jump-start on their holiday shopping.”

They’re not alone. According to a Shopify market research report, 66% of Shopify Plus brands planned to start their promotions the week before Black Friday or earlier. That’s up from 58% the year before.

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